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Fat, sick, and nearly dead. That was the condition Joe Cross lived in until he decided to take charge of his health and his life.  Joe, a successful businessman from Australia, vowed to leave behind his junk food diet and only drink fresh fruit and vegetable juice for 60 days as he traveled across the United States with a juicer in the back of his car.  He hired a film crew to document his pilgrimage to health, so he must have known it was going to be quite a journey.  He couldn’t have anticipated, however, the monumental effect it would have on his life or on others.

Six months later, and 90 pounds lighter, Joe was eating cleanly, thinking clearly, enjoying incredible health, and on a mission to help as many people as possible.  What started off being about a juice fast, ended up being about maintaining a balanced lifestyle.  Joe has big plans for the U.S., Australia, and Britain…getting everyone access to juicers and information to help them get healthy and choose life.

I was recently invited by my friend Donna to see his not-yet-released film with a few others.  Joe hosted the event in an apartment he was staying in while his owner-friends were away.  I had never experienced a film screening in a private residence before, and it made for a very intimate, comfy, and friendly atmosphere.

Joe served us fresh juices beforehand.  They were so delicious, we struggled not to drink him out of his entire supply.

Enjoying fresh juice before the viewing. Joe is in the background. Issac (far right) is a songwriter/musician from The Kin whose song is featured in the film.

Then we got down to business, watching the film, which was a roller-coaster of heart-warming characters, emotional stories, entertaining delivery of information, and inspiring outcomes.  It is such an important film to see and share with others, I can’t wait for its release.   Afterward, Joe joined us for an honest and in-depth discussion.  He spoke to us about his intentions with the film and his vision for its future, answered any questions we had, and asked for our feedback.

Although I don’t want to tell you the whole story, I would like to share some things I learned from the film:

  • Although no one out of the hundreds of people Joe talked to blamed anyone but themselves for their poor health or eating habits, the consensus was that they didn’t think they possessed the willpower to eat healthfully.
  • The typical American plate only consists of one-quarter vegetables, which are either over-cooked or in some form of potato.  “Would you like fries with that?”
  • Eating fresh fruits and vegetables isn’t cheap, but it’s a lot cheaper than having to treat multiple health ailments due to poor nutrition and lack of exercise.  Cost to juice – around $400/month.  Cost of heart attack – around $58,000.  Buying fresh produce looks like the better deal, right?
  • In the U.S., 70% of adults over the age of 21 take medications, 29% take 5 or more medications.  After 60 days of juicing (the fruit and veggie kind of course), Joe’s doctor discovered he no longer needed the medications he had depended on for so many years.
  • One woman who took Joe up on his 10-day juice fast challenge reported increased energy, clearer skin, and no longer suffered from migraines.
  • Only 1 person out of the 400 Joe met asked for help:  Phil, a truck driver from Arizona who had the same condition as Joe.  He not only lost a ton of weight and got healthy, but found purpose to his life and served as an inspiration to his family and community.   Such an awesome story!

I’d like to clarify that while this film is about juicing, it’s not just about juicing.  It’s about choosing fresh food over processed food.  It’s about taking responsibility for and control of your health.  It’s about choosing life and living it.  I think that’s something we can all get behind.

Want to learn more about the film?  Want to connect with Joe and get healthy?  Become a fan of his Facebook page or sign up for his Reboot email list.

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